Posts by kellyculver

Happy belated New Year everyone!  Now we’ve had our first full week back to the work week after the holiday season, it’s time to sit down, get a cup of your favourite caffeine-infused drink and get yourself ready for an amazing year in business. Now, some of you may have noticed that I have been…

The world of content is very vast and there’s plenty of room to get creative in the content you produce. Podcasts Podcasting is a great way to get social and meet new people. You can talk about latest issues in your industry, set up interviews with others in your industry group or even just chat…

Branding is all about the impression you make and your reputation. That impression needs to do two thing, say what is particularly special about your business whilst portraying you in a positive light. To make an impression, you need to know what your Unique Selling Points are, what makes you stand out and what your…

Social media can be an awesome tool for growing local businesses. With high street footfall falling, businesses must innovate their strategies to get customers through the door, or to purchase online. However, so many businesses aren’t using it to it’s full potential so I’m going to share a couple of tips to help you get…

This is probably one of the most common things questions I get when enrolling a new client into Facebook Marketing.. and it’s a good’un. It is a goldmine for your business online. I’m not even kidding! It is similar to what you know as a pixel, a tiny area that’s illuminated on your screen that…

It’s Saturday and I feel like going a little bit deep this evening and straying away from marketing. The Universe has multiple laws that are working every second of every hour, of every day. Without fail. The Laws do not know time or care whether it’s right for you, they just do. These include one we…

Recently I’ve been getting the conversation going across different platforms on the things that people hate about Social Media users – and boy did everyone have an opinion on this! If you’re using it personally and have it 100% locked down to close friends and family, some of these I wouldn’t worry too much about.…

So that time has rolled around. The sun’s starting to fade (at least it is here in the UK!) and the kids are going back to school.. Which means, it’s time to knuckle down before everybodys favourite period – Christmas! In this article I’m going to go over a couple of things you should be doing in…

Market Research is a vital part of the marketing mix, as well as being just as important as sales. If you don’t know who your target market is how do you expect to get paying customers? To develop a rich customer profile, you must research the behaviours, demographics, psychographics and geographics of your market. Behaviours:-…

Facebook is the largest Social Media platform in the world, with over 2 BILLION active users!  That’s millions of potential people to connect with.  Millions of your target market in one place… Millions accessible at the click of a few buttons. …Yet many business still aren’t taking it seriously. They’re not focusing on it, they…