How to increase landing page conversion rate
How many of you have purchased a product or service because you’ve seen a video in your news feed?
Or a video influenced your decision?
It’s often I speak to people who point blank refuse to produce video for their business, yet it’s the most engaging form of content. It’s video that often convinces a customer to purchase.
Here are some of statistics for you:
?Videos can increase landing page conversions by up to 80%
?64% are more likely to buy a product after seeing a video
And most importantly…. 1/3 of all time spent online is spent watching video!
By now, video should be an integral part of your strategy and if it’s not – it’s not too late to start.
You don’t need fancy equipment, you don’t need fancy software… first, you need to SHOW UP.
Video connects you with your audience on a personal level and lets them see your product in action.
Record a video (or better, livestream!) introducing yourself and your business and post it on your social channels. Let people get to know you.
Or, shoot a video demo of your product.
Social Media doesn’t have to be perfect all the time, it just as to be real!
Service based or product based, video is right for you. You’re not going to be amazing to start with, but with practise you will improve. ?